Paid Search Marketing
With our Pay Per Click Ad campaigns, you can create and promote your products or services quickly and simply.
With Pay Per Click you can create and promote your product or services quickly and simply. Pay Per Click ads are displayed along with search results when someone searches in the search engines using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. In this way you are advertising to a qualified audience that’s already interested in your business.
You can also use Pay Per Click ads in the content of the websites such as blogs and Related Articles. Our PPC experts will help place your ads with related content! For example, your product is ‘food supplement’, you can put this ads in a health related websites and health articles and blogs. Also, You can choose from a variety of ad formats, including text, image, and video ads. According to a study more people are clicking on text ads. They put text ads in the content wherein visitors thought that it is a part of an article or blog. If you are going to use image and videos ads we should know the heat spots of a webpage which are in left side of a page, above the content.
Creating Effective Ads
As a basic rule, use clear, well-written, and specific ad text that highlights what sets your product or service apart from the competition.
- Create simple, enticing ads
- Include prices and promotions.
- Use a strong call-to-action.
- Include one of your keywords in your ad text.
- Choose the best destination URL.
- Test multiple ads in each ad group.
Creating more than 3 designs with different colors and layout, running and tracking these ads; we will know which ads is more effective. We can test one element of an Ad for a period of time, for instance we’ll test the color. All of the elements of an ads are the same except the color, run these ads for 2-3 months and track the traffic. After the test we already know that is the best color then the next step is to test another element.
- Expand your keyword list to include as many relevant words as possible.
- Target the keyword list by using keyword matching options.
- Scrub or refine the keyword list.
- Group the keywords in thematic clusters to be paired with different ads.
Top Google Rankings & Website Results
MAKING SURE YOUR Business is FOUND
Tier1Digital specializes in making sure your business is FOUND through intelligent site design or redesign using “Best On-Page” SEO practices followed by employing a very detailed and aggressive system of modern day “Off-page” SEO techniques. This will ultimately result in more qualified traffic to your site & more importantly…. MORE PROFIT TO YOUR BUSINESS!
Tier1Digital’s mission is to provide a top quality product with exceptional lead generation capability for our clients at one of the most competitive investments in the industry. If you own a small to medium size business anywhere in the nation, call (866) 991-TIER or email us today to schedule an appointment for a free, face to face consultation of your internet marketing needs! If you are satisfied with what you hear, ask us about our ‘No Monthly Contract” commitment policy for our proven internet marketing services!
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